Let’s start with some statistics- 59% of the people are active users of the internet around the globe and 81% of shoppers research online before buying. It can be seen that the consumer behaviour has changed radically in recent years and will continue to do so. With this it is important for a business to get recognised on the web. But how? Answer to this question is through digital marketing.

The most essential thing to keep in mind is to make sure that a business must know its target audience and should be aware about the strategies to reach them in a most effective manner.

There are millions of businesses in the world offering the same kind of product and services. But whose product and service will reach the correct target audience first determines the success of a business.

Being an entrepreneur, it is very important for you to choose the right marketing strategies for your business to get a high success rate but are you missing out on something?

To know that it is very essential to keep a checklist to make sure that you have everything handy when it comes to your business! With the changing world it is important to change the way one goes about things specially in a business.



If we talk about a website, we can say it is the only medium through which your customer can stay connected with you at any time and anywhere around the globe. It is important to design a website to meet the needs of your customers. Website is the foundation of digital marketing strategy which helps to represent your business in a way that no one can. In other words, we can say that a website is a direct representative of your business.

Represent your brand– tell about what exactly you have to offer on table. It will help to create an identity in the global market.

Write blogs-one of the important things about a website is to inform people about your product or service which will enhance the user experience as well increase credibility.

Mobile friendly website-. According to finance online, 87% of internet users are on mobile phones. Hence it is very important to create a website which is mobile friendly and can adjust its sizes.

Social- sharing– Enable social sharing so that visitors can share the content of your website to others which will increase overall traffic on your website.



With growing use of the internet, the use of social media sites has also increased dramatically.

Social media is a great platform when we talk about marketing, they have a lot to offer from facebook ads to Linkedin ads which helps to increase traffic on your website and blogs.

Build community-It’s the best way to build community for your brand which will ensure the growth of a business.

Get feedback- Social media is even more valuable when it comes to feedback as one gets to analyse their own business and change for betterment.

Personalization-Social media helps to understand the potential customers more personally and builds a strong relationship with customers in turn.

Conversation and engagement- The most significant aspect about being on social media is conversation and engagement with your target audience which will help to build a community and a loyal customer base for the products and services you are offering.


3.Search Engine Optimization

When it comes to digital marketing one cannot ignore the most integral part of it-SEO! When people search for the products and services that you are offering, you always want to appear as high in the search engine ranking as possible and that’s what search engine optimisation does. To elaborate, SEO is a set of practices that enables your business to gain more visibility on the search engine result page and improves the chances of getting quality traffic on your website. With millions of businesses in the world today it is very important for yours to be the first one to be seen.

Update your SEO strategies– this it is important to update your SEO strategies regularly to make sure that you’re keeping up with the recent trends and practices which will attract more customers.

SEO tools– use right SEO tools which will help you to optimize your content.

Keywords-the most important thing is to choose the most appropriate keywords to make sure that your business outranks everyone else.


4. Email marketing

It helps to communicate with your customers regularly and keep them informed about all the latest products and services that you are offering. Email marketing is one of the least expensive ways to communicate with your customers and is likewise the most preferred method by them. With email marketing you can use CRM tools to build a healthy relationship with customer by:

Informing about the products that you have to offer

Informing them about the sales

Giving them exciting vouchers, which will help them to stay connected with your company.

Have an email marketing funnel to automate your mailing practices


5. Influencer marketing

The name says it all when we talk about the word influencer- a person who has the ability to influence your decisions in some or the other ways and this is exactly the job of an influencer, he or she can actually add value to the product or service you have to offer and can influence the potential buyers of your product or service by promoting it. This is a type of new generation marketing which creates a lot more impact than thought of.

Review your services- You can tell them to review your services to make a better impact on your audience.

Create ads- You can create ads with them regarding your product or service.

Wear your merchandise-Tell them to wear your merchandise and promote your product or service.


6. Video content marketing

“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts”-James Wedmore

It is a lot easier to convince your potential customers through short videos that make them read long texts. One can incorporate video in almost every aspect of digital marketing. With a video everything just flows like a breeze and makes it a lot easier to convey your brands message.

One can add videos in:


Product/ Service description

Landing pages

With the advent of new technologies and growing use of the internet it has become very important to be on the web with right marketing strategies suitable for your business to make sure that you’re the one out there catering to the needs of your customers in the best possible way.


When it comes to digital marketing you cannot just ignore it! So, get onboard with BUOYT to get the best out of your business! Reach us today.

The main success of a website is that the visitor does what you want them to do and for that SEO is the best tool.


Over the most recent couple of years, SEO has made some dramatic advancements and will continue to do so. Nowadays, small business ventures to large entities are using SEO to outrank everyone. Along these lines, it is always important to keep up with the latest SEO practices. SEO is not “ what once is done is done job” but it is something that needs to be updated from time to time, to take a business to another level.


In the upcoming years, more changes are going to take place like increasing mobile searches, voice searches, video search and many more.


SEO is an ever-changing and growing concept. It is important for a business to understand that and grow with it. SEO is an adventure where you need skills both technical and non-technical to endure. So, stop worrying and contact BUOYT to keep up with all the latest SEO practices and be number one!

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